|
The National Pork Board is teaming
up with a national organization that works to make sure no American
child grows up hungry.
The Pork Checkoff is proud to
be the official protein sponsor of Share Our Strength®'s
2008 Taste of the Nation® events in Atlanta, Charlotte, Chicago,
Dallas, Houston and New Orleans.
"America's pork producers
help to feed the world, so it's a natural fit for us to work
with Share Our Strength in its vision of ending childhood hunger,"
said National Pork Board President Lynn Harrison, a producer
from Elk Mound, Wis. "Share our Strength's solid reputation
with chefs and food professionals inspired us to look at how
we could work together on a local level."
Each spring and summer, the nation's
hottest chefs and mixologists donate their time, talent and passion
at Taste of the Nation events with one goal in mind: to raise
the critical funds needed to end childhood hunger.
"This is a great opportunity
to put pork in front of high profile chefs and to provide top
quality pork eating experiences to key media and consumer influencers,"
said Pamela Johnson, director of consumer marketing for the Pork
Checkoff.
The Pork Checkoff will support
these events through media relations efforts and on-site participation,
showcasing trend-setting recipes and a variety of pork products.
The pork products used by event chefs will be generously donated
by Vande Rose Farms of Oskaloosa in Atlanta, Chicago, Dallas,
Houston and New Orleans. Grateful Growers Farms of Denver, N.C.,
will donate pork in Charlotte.
This year, Share Our Strength's
Taste of the Nation® will celebrate its 20th anniversary
with events in more than 55 cities across the United States and
Canada. Applauded as the first-ever culinary benefit in the nation
and the model for successful fundraisers throughout the country,
Taste of the Nation has raised more than $70 million, and has
grown significantly over the last 20 years, bringing together
thousands of chefs from across the country and Canada to help
end childhood hunger.
"We are working on extending
this national sponsorship to the local level to support local
Share Our Strength efforts and work with local culinary professionals
to promote pork and pork production," said Johnson.
For additional information on
the Pork Checkoff's partnership with Share Our Strength, visit
www.theotherwhitemeat.com.
|