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The IPPA Consumer Information, Promotion,
Restaurant and Foodservice, Export and New Products committees
work to increase the demand for pork.
 To encourage the
use of pork in future foodservice operations, the IPPA assists
seven college culinary programs throughout the state. Through
the IPPA Culinary Arts grants, over 200 future chefs are exposed
each year to innovative pork dishes and ideas to use in their
foodservice operations.
 Through
encouraging new pork entrées, promotion and publicity,
restaurants across Iowa, like B-Bops, Papa Johns, Culver's and
The Machine Shed, have seen significant increases in pork entrées
sold during and after their promotions.
 Popular
among chefs, the Taste of Elegance encourages the use
of pork entrées in "white tablecloth" restaurants.
Each year, almost 50 chefs enter one of four IPPA sponsored competitions
in hopes of earning the distinction of Chef Par Excellence and
securing a spot in the National Taste of Elegance Competition.
Throughout the year, the IPPA places radio
advertisements in major markets across the state encouraging
consumers to choose pork for their next barbecue, holiday
meal or for any mealtime menu. The radio ads encourage consumers
to visit www.iowapork.org for pork recipes and suggestions.
 The
IPPA reaches consumers through outdoor advertising -- billboards.
Through a funding coop with the National
Pork Board, the IPPA is able to share the cost of the billboards
with local county pork producer groups, making outdoor advertising
affordable for county organizations.
 Through
the IPPA County Coop Program, significant funding is available
to county organizations for pork promotions at grocery stores,
consumer events, school programs and numerous other advertising
opportunities.
 The
IPPA partners with Iowa retailers for retail promotions to increase
the demand for pork products and increase pork sales. The annual Fourth of July promotion with Fareway has
resulted in substantial increases of fresh pork sales.
In 2003, Iowa pork producers participated
in several promotions with major retailers across the U.S. Producers
from Iowa traveled to Kansas City, Chicago and Sacramento to
increase fresh pork sales in highly populated markets.
To educate health care professionals about
pork nutritional benefits, the IPPA participates in conferences
and sponsors speakers for health care organizations, such
as the Iowa Dietetics Association, the Iowa Academy of Family
Physicians and the Iowa Association of Physician Assistants.
The IPPA supports many non-profit organizations,
such as the American Cancer Society,
Juvenile Diabetes Foundation, etc. with numerous pork donations,
putting pork in the forefront of healthy eating choices. County
pork producer groups across the state reach over 100,000 Iowans
each year through involvement in local celebrations and promotions.
Many of these events are health related.
 Each
year at the Iowa State Fair, thousands of fair-goers visit
the IPPA booth in the Agriculture Building to sample pork products
and check out the newest pork products and recipes.
 The
IPPA is a member of the United States Meat Export Federation,
and through this strong partnership,
2001 pork exports increased by 21% in volume to more than 703,000
metric tons.
The IPPA coordinates producer trade missions
to countries like Japan, China and Mexico to
drive demand and expand markets for U.S. pork exports.
The IPPA Education Committee works
to teach tomorrow's future about pork and pork production.
 Every year, the
IPPA distributes pork educational materials to over 2000 elementary
and secondary teachers in Iowa. These pork materials can
be incorporated into classroom curriculums to teach students
about pork and pork production. The IPPA also provides teacher
in-service workshops to increase their understanding of pork
and pork production.
 Each
year at the Iowa State Fair, the IPPA is at work to educate fairgoers
about Iowa pork producers. The Farrowing Display, located
in the Swine Barn, has been teaching youth and adults about modern
pork production and about the importance of pork production to
the state of Iowa.
The IPPA Producer Education, Research,
Swine Health and Environmental Committees work to offer producers
resources to improve profitability and promote environmental
stewardship.
 Every year, IPPA
producer education seminars reach hundreds of Iowa pork producers
across the state of Iowa. Sponsoring seminars on swine health,
stockmanship, business management, market forecasting, environmental
management, niche marketing and genetics and breeding, the IPPA
provides the resources for producers to increase their bottom
line.
 The
IPPA teamed up with the Iowa Corn Promotion Board and the Iowa
Soybean Promotion Board in 1995 to fund $1.61 million of projects
at Iowa State University. Since the joint effort, the IPPA
has invested nearly $300,000 in environmental research projects
at ISU. To date, more than $2 million of national checkoff
funds have been invested in odor solutions.
 The
IPPA encourages environmental sustainability and cooperation
between livestock production and crop production through the development of a series of bulletins targeted
to all farmers describing the value of nutrients from pork production.
The IPPA Public Relations Committee
takes a proactive approach to promoting the pork industry in
the state of Iowa.
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The IPPA places statewide print ads that focus on modern pork production, economic contributions
and the positive environmental impact created by pork production
in Iowa.
 Through
the Pork Ambassador Program, producers are spokespersons
in their community, sharing positive and factual information
with local media, teachers and civic organizations.
The IPPA offers the resources producers
need. From writing services, financial
help for positive public meetings and assistance with producer
image advertisements, the IPPA works with county groups to make
a difference in their community.
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The IPPA Pork Youth Ambassador and Queens
Committees work to increase leadership opportunities for Iowa's
youth.
 Over 300 Pork
Youth Ambassadors have participated in programs like Pork
Science 101, Pork Youth Leadership Conference and Pork Congress
events and numerous other activities designed to increase their
involvement, knowledge and leadership in the pork industry.
 The
IPPA continually shows support of tomorrow's agricultural leaders
by sponsoring numerous scholarships and awards for the Iowa
FFA and Iowa 4-H.
 The
Iowa Pork Foundation offers scholarships to
incoming and returning college students who are pursuing a career
in the pork industry.
The IPPA Producer Communication Committee
communicates to over 17,000 Iowa pork producers, educators and
industry professionals
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The Iowa Pork Producer magazine
brings IPPA program updates, research
results, producer features and national Pork Checkoff programs
and accomplishments. Other information includes current industry
news, legislative updates and a consumer section featuring seasonal
pork recipes.
Headlines, the
IPPA bi-monthly newsletter, offers valuable information, ranging
from environmental technology, market forecasts and other current
issues to Iowa's pork producers.
 The
IPPA website, www.iowapork.org, receives
over 50,000 visitors each month that access delicious pork recipes,
valuable production information and updates on checkoff-funded
programs.
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