Throughout this summer, consumers in major markets will be encouraged to buy pork as they tune in to their radios. Through a radio buy coordinated by the IPPA Promotion Committee, pork ads will air on twenty radio stations across Iowa. "We hope the ads will catch the attention of busy consumers and remind them of pork this summer," said Sam Carney, chair of the IPPA Promotion Committee. "The radio ads will compliment other promotional efforts throughout the state."

Advertisements will be heard in the following markets:

	Quad Cities -- KCCQ-FM, KMXG-FM, WLLR-AM, KORB-FM
	Cedar Rapids/Waterloo -- KOEL-FM; KOKZ-FM, KDAT-FM, KZIA-FM, WMT-AM
	Des Moines -- KIOA-FM, KJJY-FM, KHKI-FM, KSTZ-FM, WHO-AM
	Sioux City -- KGLI-FM, KSFT-FM, KSUX-FM
	Spencer -- KICD-AM/FM
	Fort Dodge -- KWMT-AM
	Mason City -- KGLO-AM

Tune in to hear this message created as
part of the new "Don't Be Blah" campaign.

PORK & BACKYARD BARBECUES...

The IPPA teamed up with WHO Radio to sponsor a backyard barbecue for one lucky WHO listener and 20 of her guests. Nadine Ludwig of Des Moines was treated to a backyard barbecue featuring Pork Chops on a Stick grilled and served by representatives of the IPPA. Nadine also won a patio table and chair set from Seasonal Concepts in Des Moines.