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Programs with 95% support or greater include
the following:
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Consumer information programs
that include activities that communicate pork nutritional messages
to consumers and health professionals, advertising campaigns
and recipe development and distribution. |
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New pork products awards that
encourage retailers, processors and food service operators to
create new pork products to increase the consumption of pork. |
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Nutritional programs that inform
health care professionals, educators and wellness coordinators
through conference presentations, speeches and exhibits. |
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Iowa State Fair programs that
include the IPPA Farrowing Display, new product promotion in
the Agriculture Building and various displays around the fairgrounds. |
Programs with over 90% support include
the following:
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Pork advertising campaigns that
include radio and TV spots, billboards and print advertisements. |
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Community projects that promote
pork at public events, such as the Winter Pork Picnic and Waterloo
Home Show, as well as in shopping malls and local businesses. |
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Retail merchandising programs
that sponsor pork promotions in Iowa and in metro cities across
the U.S. This includes the Annual Fareway promotion and sponsorship
of the ARCA racecar retail promotions. |
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Restaurant and foodservice programs
that encourages new pork products on menu items, promotion of
pork products to foodservice institutions and coordination of
the Taste of Elegance programs. |
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Foreign market development programs
that increase demand for pork in foreign countries. Programs
include membership with the United States Meat Export Federation
and coordination of producer delegations to Japan, Mexico and
China to increase pork exports. |
The majority of the remaining programs, including
the county cooperative advertising, culinary arts, K-12 educational,
Pork Quality Assurance, producer education, environmental, producer
communications, meat science and nutrition, research projects
and disease management programs all ranked high with an over
80% approval rating.
Programs rating between 60-80% support include
the Iowa Pork Queen, Pork Youth Ambassador, niche marketing and
seedstock programs.
Marketings
Other information gathered from the survey revealed that 68%
of producers receive only one bid before selling hogs, with most
producers using one packer to purchase their hogs throughout
the year. Two different packers are used by 32% of producers
and 21% of producers sell their hogs to three or more different
packers.
Nutrient management
Of the 65% of respondents who have attended nutrient management
courses, 76% said that they were beneficial to their operation.
When asked whether commercial fertilizer is regulated by cost
and is therefore not over applied by farmers, 47% agreed and
43% disagreed. The majority of respondents (47%) disagreed that
commercial fertilizer should be regulated for application rates,
with 36% agreeing that it should be regulated and 17% with no
opinion.
Asthma
The survey also revealed that 91% of respondents have no known
asthma cases among themselves or their immediate family. Of the
remaining 9% that responded yes, the number of cases within that
family was one.
For more information on the annual IPPA membership
survey, contact the state office
at 800-372-7675. The survey had 588 producer responses.
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