USFRA debuts SMART Farm communications concept

The U.S. Farmers and Ranchers Alliance® introduced a new communications concept yesterday in Las Vegas at CES, the largest consumer electronics show in the world.

SMART Farm is a campaign designed to bridge the gap between the acceptance of innovation that’s a part of consumers’ everyday lives with the science and technology happening on today’s farms and ranches.

ISU seeking state help in funding new VDL

Iowa State University will submit a significant request to the Iowa Legislature in January in hopes of obtaining funding for a new addition to the existing ISU College of Veterinarian Medicine’s Veterinary Diagnostic Laboratory.

Lawmakers will be asked to provide a $100 million appropriation spread out over five years to fund an 83,000 square foot addition and to renovate and repurpose 27,500 square feet of the existing facility.

The We Care Responsible Pork Initiative

We Care Logo with Mark
Every day, the efforts of Iowa hog farmers and all those associated with pork production on farms across America demonstrate care and concern for how pigs are cared for and how pork is produced. The adoption of a statement of ethical principles calls attention to producers’ responsibilities to uphold the highest standards and maintain the public’s trust.

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The Iowa Pork Producers Association is an industry-inclusive organization whose mission is to provide a unified voice to promote and educate for a sustainable, socially responsible, profitable and globally competitive pork industry.