USFRA debuts SMART Farm communications concept

The U.S. Farmers and Ranchers Alliance® introduced a new communications concept yesterday in Las Vegas at CES, the largest consumer electronics show in the world.

SMART Farm is a campaign designed to bridge the gap between the acceptance of innovation that’s a part of consumers’ everyday lives with the science and technology happening on today’s farms and ranches.

Experience pork’s flavor, value

A new national marketing campaign has been launched by the National Pork Board to create consumer awareness of pork’s unmatched flavor and value that makes it the ideal protein on any occasion. “Taste of Now” includes significant Spanish-language outreach (El Sabor de Hoy).

The We Care Responsible Pork Initiative

We Care Logo with Mark
Every day, the efforts of Iowa hog farmers and all those associated with pork production on farms across America demonstrate care and concern for how pigs are cared for and how pork is produced. The adoption of a statement of ethical principles calls attention to producers’ responsibilities to uphold the highest standards and maintain the public’s trust.

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The Iowa Pork Producers Association is an industry-inclusive organization whose mission is to provide a unified voice to promote and educate for a sustainable, socially responsible, profitable and globally competitive pork industry.