Something “free” usually attracts a crowd and that was the case this morning as the Iowa Soybean Association’s Iowa Food and Family Project kicked off a new media campaign at a Casey’s General Store in Waukee.

IFFP launched its “Homegrown Food. Hometown Values.” campaign by offering free slices of Casey’s breakfast pizza in a special in-store event from 5 a.m. to 9 a.m. WHO Radio’s Van and Bonnie were on hand to broadcast their morning show live from the convenience store.

Iowa Pork Producers Association President Dave Struthers of Collins visited with consumers about the importance of the campaign and to talk about farmers’ dedication to providing safe and quality food and Casey’s recognition that farmers are essential to the environmental and economic vitality of our state and beyond.

Iowa Pork Queen Christy Calderwood of Traer also attended the event to greet and visit with customers and to share information about modern farming.

IPPA is a partner in IFFP and helped fund the “Homegrown Food. Hometown Values.” campaign. A video featuring hog farmers Mike and Cristen Clark of Runnells is now airing on Iowa FFP’s social media channels. The commercial will begin appearing in primetime on Des Moines television stations WHO and KCCI in early October.

Three Iowa farmers will be featured on special in-store messaging at select Casey’s General Store locations around Iowa through mid-November. Their stories about what they do as farmers and the values they hold dear will be told through pizza box toppers and in-store signage to connect with consumers.

Because the campaign falls within October’s National Pork Month and National Pizza Month, the Iowa Food and Family Project will share fun facts and trivia as it relates to Iowa’s farmers and the quality ingredients served on Casey’s “famous” pizzas.

The Iowa Food & Family Project is a purpose-driven initiative dedicated to inspiring greater awareness and understanding between farmers and consumers in today’s farms and farming methods

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