ISU starts football season with special water quality promotion

ISU starts football season with special water quality promotion

If you’re one of the 61,500 people who attended the Iowa State and Northern Iowa football game in Ames on Sept. 2, you may have noticed the four, new water bottle filling stations on the Jack Trice Stadium concourse.

Cyclone Sports Properties created a special Water Quality Initiative to kick off the new stations and invited several Iowa commodity groups to showcase their support for water quality. The Iowa Pork Producers Association, the Iowa Beef Industry Council and the Iowa Corn and Soybean associations all helped sponsor the special event that evening.

“Understanding water quality is a prominent topic throughout the state. We knew Cyclone Football was a great avenue for these groups to educate Iowans on what farmers and producers are doing to protect the water in Iowa,” said Ryan Baade of Cyclone Sports Properties. “In addition to season-long messaging inside Jack Trice Stadium and on the Cyclone Radio Network, we felt the Iowa State vs. Northern Iowa football game was a perfect fit for a gameday event with thousands of Iowans attending and tuning in. It was a great collaborative effort amongst the groups and Cyclone Sports, and a relationship we plan to continue in the future.”

Each water bottle filling station was complemented with signage featuring farmers and key water quality messages developed by the sponsoring ag groups that will remain throughout the football season.

Volunteers from each of the organizations gave specially designed water bottles to fans attending the game. The plastic bottles carried each ag group’s logo, the theme “Iowa Farmers care about the water we share,” the website and the ISU logo.

Iowa Secretary of Agriculture Bill Northey helped boost the promotion by discussing Iowa farmers’ water quality efforts during a pre-game interview on the Cyclone Radio Network.

IPPA and the other commodity groups will continue to receive recognition throughout the season through in-game public address announcements, radio spots and a clean water initiative marketing event at the Oct. 14 ISU game against Kansas.

Iowa Pork also had a separate display at the UNI game and provided interactive games and activities prior to kickoff.