ABOUT THE EVENT

The annual Iowa Pork Congress returns Jan. 26 and 27, at the Iowa Events Center in Des Moines. The Iowa Pork Producers Association will bring you an array of top seminars and speakers, the industry’s most important swine exhibitors, social events and youth activities.


Help us raise Dollars for Swine Scholars at the Iowa Pork Foundation auction! You can bid on goodies at the traditional in-person event, while a separate lineup of items will be offered exclusively online! Click HERE to preview items!

  • ONLINE BIDDING, 6 p.m. Jan. 19 to 8 p.m. Jan. 25
    Sign up to bid online!
  • LIVE AUCTION, 6 p.m. Jan. 25
    Iowa Events Center
    Level 3, Rooms 316-320
    Des Moines, Iowa

The goal is to meet the $30,000 level the auction typically raises annually. More than $40,000 in scholarships were awarded last year by the Iowa Pork Foundation, whose mission is to recognize and retain future professionals in the pork industry. Learn about our 2021 scholarship winners!

  • Wednesday, Jan. 26 — 9 a.m. to 5 p.m.
  • Thursday, Jan. 27 — 9 a.m. to 4 p.m.

With nearly 500 booth spaces and 300 exhibiting companies, you will need to give yourself ample time to take in all the exhibits. Many of the companies will be showcasing new or enhanced products and services that will be sure to catch your attention.

Mingle and network with fellow producers from around the region and industry representatives as you enjoy the show.

The Stories We Tell Ourselves
Wednesday, Jan. 26 — 10:45 a.m.

Vance Crowe is a communications consultant that has worked for corporations and international organizations around the world, including Monsanto, the World Bank Group, National Public Radio, and with the U.S. Peace Corps. His focus is to help groups and organizations realize why the general public doesn’t agree with their perspective. Crowe offers new ways to communicate effectively, resolve disagreements, and build rapport with critics and stakeholders.

In his presentation: The Stories We Tell Ourselves: How Stories of Pigs Shape How We Feel about Pork Production Today, he will share lessons that illuminate aspects of communications that remain hidden to most people.

While the world reveres the Western cowboy, it is the unseen pig producers that raise the most meat for people around the world. Most Americans have forgotten why we have a Wall Street, where Razorbacks came from, and the fact that many of our nation’s first roads were created by the hooves of pigs being driven to market.

Today’s modern pig producer should know the stories of pork’s past in order to be able to create its future. These stories teach lessons that were hard-learned, shape our values and create the identities that bind us together during tough times. Crowe will highlight fun tales of pork production and provide insight into the power of the stories.

You will leave inspired and have an understanding of the key inner-workings of storytelling; including how to create a compelling story arch, the role of the heroes, and a look into why ag’s critics are so good at creating stories that spread among consumers.

IPPA will offer free Pork Quality Assurance Plus® (PQA Plus®) and Transport Quality Assurance® (TQA®) certification sessions on Wednesday, Jan. 26. Contact Jamee Eggers at (800) 372-7675 or jeggers@iowapork.org for more information.

 


2022 Iowa Pork Congress Seminars
Iowa Events Center, Des Moines

Here’s a brief look at some of the seminars being offered at Pork Congress. More will be offered, so watch for further updates or visit www.iowaporkcongress.org.

Update Discussion of Nuisance and Other Cases
Eldon McAfee – Brick Gentry Law Firm

PRRS 1-4-4 V1C Panel Discussion
A panel of those involved with treatment and management will be led by Dr. Chris Rademacher, ISU Swine Extension Veterinarian.

Pigs and Profitability: Why Produce Pork?
A session that is a perennial favorite, with presentations by Dr. Steve Meyer and Joe Kerns – Partners for Production Agriculture.

Research on the Customer’s Willingness to Pay
Jayson Lusk, Ag Economist, Purdue University

Manure Application and Cover Crops Panel Discussion
Research and practice will both be discussed in this panel led by Dr. Dan Andersen, associate professor of agriculture and biosystems engineering at Iowa State University.

Registration
Go to www.IowaPorkCongress.org to learn more about the program and for registration and hotel details. Early and member registrations are discounted. Pre-registration is highly recommended.