NIL Deal With Iowa State Football Players Encourages Consumers to Buy More Pork
September 25, 2023
The Iowa Pork Producers Association is partnering with four Iowa State University football players to promote the pork industry. Through an NIL (name, image, likeness) deal, Cyclones Myles Purchase, Tyler Moore, Tommy Hamann, and Caleb Bacon are leading the new “Purchase Moore Hamann Bacon” marketing campaign. The goal is obviously to push Iowans to buy pork products. More specifically, they want you to purchase more ham and bacon.
“After the ‘Hamann Bacon’ photo went viral on social media following the Cyclones’ season opener, we knew we had to jump on this opportunity,” said Trish Cook, president of the Iowa Pork Producers Association. “These four young men are not only great football players, they also have strong academic records, and great last names! We couldn’t be more excited to work with them in this fun initiative to publicize Iowa pork.”
October is National Pork Month, aka Porktober, and this promotion will be part of that monthlong celebration. The Iowa Pork Producers Association will run ads on social media featuring the four players surrounded by delicious Iowa pork, strategically using their names to encourage pork consumption.
In conjunction with the NIL partnership, the Iowa Pork Producers Association will donate $1,000 of pork to each player’s food pantry of choice.
“Iowa pork producers and pig farmers care about their communities, and while this partnership is a fun way to promote our industry, it’s also one way we can give back,” Cook said. “Food insecurity remains an issue for many people and we’re glad to partner with these Cyclone football players to help their local food pantries.”
Myles Purchase, Tyler Moore, and Caleb Bacon were all named to the Academic All-Big 12 First Team in 2022. Tommy Hamann was named to the Big 12 Commissioner’s Honor Roll in 2022. The Iowa Pork Producers Association is pleased to work with these student-athletes to promote pork and the work of Iowa pig farmers, while aiding local communities.
"It’s something unique and it feels good to be able to do something for a good cause,” said Cyclones Defensive Back Myles Purchase, a junior from Denver, CO.
“It’s a really crazy way to incorporate all of our names and I think it’s a great way to promote Iowa pork producers too,” said Cyclone Tight End Tyler Moore, a redshirt sophomore from Des Moines.
When the picture of Tommy Hamann and Caleb Bacon together on the field went viral on social media, the players had several friends sharing the photo with them.
“I think it’s just hilarious being able to use play-on words on our last names in a super clever way to promote Iowa pork and it’s just an all-around great opportunity to bring us all together,” said Hamann, a redshirt freshman defensive end for the Iowa State Cyclones.
Caleb Bacon has heard jokes about his last name for much of his life. “People said I should take advantage of it, and it just came to fruition in that picture. I think it’s just good for our teammates and I’d like to thank the Iowa pork producers for the opportunity.” Bacon is a sophomore linebacker from Lake Mills, Iowa.
Iowa is the number one state in the nation for pork production and nearly 150,000 Iowans are employed by the pork industry. A 15-second “Purchase Moore Hamann Bacon” video is available at this link.